Client: Cool Runnings Jamaican
Project: Logo and Food Truck Wrap Design
Cool Runnings Jamaican has been serving their Jamaican Cuisine at the NC State Fair for 21 years and even won an award for “best new fair food item” in 2018 and 2021. They reached out to us looking to get a logo created along with a design for their food truck with the intention of growing their reach into the community outside of just the State Fair.
They had a few requests such as incorporating a hummingbird and palm tree in their logo, along with having a beachy look to their food truck design. They also sent a few designs they liked which all looked very illustrative and colorful. They wanted to incorporate a space for their menu as well. We came up with the idea to have separate magnetic pieces that they would reapply each time they open their food truck.
For my design, I wanted to incorporate elements they suggested as well as make something that would easily complement their food truck design. I chose to go with an illustrative look that was approachable, bright and representative of their story and Jamaican origin. Using elements of motion, a handwritten style font, and warm colors exude a feeling of relaxation and comfort.
